Providing Multi-Site IT Asset Disposal for Dentsu
When global marketing leader dentsu began reviewing its IT Asset Disposal (ITAD) process, the organisation needed a partner that could manage large volumes of equipment securely, compliantly, and sustainably, all without disrupting operations across its UK offices. Rapid IT stepped in with a certified, fully managed ITAD solution designed for enterprise-level compliance and efficiency.

The Challenge
With multiple city-centre offices and a constant stream of end-of-life devices, dentsu faced several challenges common to enterprise-level IT teams:
- Limited internal capacity to manage logistics and compliance
- Complex asset tracking across London, Manchester, and Edinburgh
- Legacy supplier reports that lacked clarity and traceability
- Growing internal pressure to demonstrate sustainability outcomes
The dentsu team needed a trusted ITAD provider who could deliver secure disposal, full reporting transparency, and measurable environmental and financial returns.
The Solution
Rapid IT implemented a fully managed IT Asset Disposal service tailored to dentsu’s enterprise requirements.
Our team coordinated the secure collection and processing of over 2,200 devices as part of dentsu’s rolling refresh programme, providing:
- ADISA-certified and GDPR-compliant data destruction for every asset
- Detailed, auditable reporting at serial-number level to meet internal governance and audit standards
- Reuse and recycling pathways to maximise sustainability impact
- Rebates for reusable hardware, turning retired assets into financial return
All collections were carried out by DBS-checked drivers using GPS-tracked vehicles, ensuring full chain of custody and zero disruption to dentsu’s operations.
The Results
By switching to Rapid IT, dentsu achieved measurable improvements in compliance, sustainability, and efficiency:
- 2,200+ assets securely processed across three UK sites
- 100% reuse or recycling rate, supporting dentsu’s zero-to-landfill commitment
- Over £45,000 in rebates recovered from reusable equipment
- Improved audit readiness with clear documentation and certification
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“I’m so happy with the work that Rapid IT have completed for dentsu to date. Their professionalism is evident throughout the business, their collection staff are friendly and helpful and I’m really happy with the rebates I’ve been paid. The service is reliable and exceptional.”
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